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Guerilla Marketing in Marketing
about 1 month ago
Guerilla Marketing is a method that aims to contribute to brand awareness through a non-traditional technique. Guerrilla marketing campaigns are often characterized as cheap, innovative and highly creative strategies. Generally, the guerilla marketing strategy is aimed at; go to the vineyard and contribute to the brand quickly in the consumer's eyes.
While large firms have enough budget to use all kinds of traditional marketing, it is very difficult for medium and small sized companies to compete in this field. Here, guerrilla marketing allows small firms to show great power. Just like the fight against guerrilla soldiers against a big army.
Traditional marketing; high budgeting for marketing, guerrilla marketing; enthusiasm, energy and imagination.
Jay Conrad Levinson, president of Guerrilla Marketing International, is also the father of guerrilla marketing. There are books about 30 of Jay who wrote "Guerrilla Marketing". Jay has described guerrilla marketing as "a creative marketing technique for small entrepreneurs with little dreams" and gives an example:
There is a small furniture store, big furniture stores on the right and left. In one of these big furniture stores, "60 percent discount" in a big poster and "75 percent discount" in the other. The small store does not have the budget to allocate it. The room makes a little banner and hangs up. It is the "main entrance door" on the banner. This is the guerrilla spirit.
The number of people reached by guerrilla marketing is low. But the reasoning is very high. It takes place in the memories because it has come to a standstill and interesting that people have not anticipated. It makes a difference and comes to the forefront. Moreover, it does not need high budgets while providing these benefits.
Have a nice week :-)
Analitical Thought in Recognition
about 1 month ago
What Gives The Analitical Thought for a Person?
If we come to the bottom, we can say that one of our abilities that enables us to be successful by understanding school subjects is analytical thinking ability.
Analytical thinking skills are questionable by advanced people and are subject to research. Even socially acceptable (and perhaps wrong) information is not withdrawn from questioning. They see that the truth can vary according to place, time, and situation, and they give the right decisions according to the conditions in which they are located.
The best way to judge the validity of a form of information or behavior is to question analytical thinking. Otherwise, bigotry, humor and similar threats are in question. Communities without inquiry and research skills are also poorly functioning to correctly interpret abstract concepts.
Analytical thinking skills also allow us to develop sound solutions to the problems we face in our lives. The prob- lem is more likely to be removed if the prob- lem sub-headings such as exit point, reasons, outcomes, solution proposals, solutions, desired results are evaluated one by one.
Having analytical thinking skills is a frequent occurrence especially in job advertisements. Just as it is in our social life, our business life also requires critical and solution-oriented thinking. For example, good managers have good analytical thinking skills.
Analytical thinking skill: It is an important skill that enables the individual to use his / her mind properly and to be successful in school, work, social life accordingly.
How Is Analitical Thoughness Enhanced Developed?
1- By reading novels.
Example: Agatha Christie's novel "Homicide in East Express", novel by Stieg Larsson, "The Girl with the Dragon Tattoo", and similar detective novels.
2- Watching science fiction, political or criminal films.
Example: Sherlock Holmes, Sorcerers Gang, Dungeon Island, and so on.
3- By solving math problems and numerical puzzles.
Example: Mathematical problems we encountered in the school curriculum or numerical puzzles such as sudoku.
4- Playing interactive intelligence games.
Example: interactive games that support the development of analytical intelligence as follows. Try it fast
Mobile Marketing Statistics in Marketing
2 months ago
Content marketers have been following the rising trend of mobile marketing for years, but the rise has come to a point where all marketers can no longer ignore it.
Optimizing for mobile devices and creating a mobile marketing strategy, if you have not done so before, will be the two actions you will have to do in 2018, no excuse.
More than 36% of mobile subscribers use iPhones or iPads to read emails and 34% of their subscribers use only mobile devices to read emails.
80% of Internet users are using smartphones.
This number will continue to increase with numerous mobile phone services that offer free smartphones with contracts, which is good news for companies with a mobile marketing strategy.
48% of consumers start a mobile search with a search engine
That's why you want to produce valuable content that makes it easy for buyers to find it online.
33% of consumers are starting mobile research with a branded website.
That's why you want to produce valuable content to make your brand competent in the niche. (Did you start to model a model in your mind?)
26% of consumers start mobile research with a branded application.
Despite the explosion of mobile apps in the last few years, consumers are relying on search engines the most when they search for a product or service.
89% of mobile media time is spent while the other 11% is spent on web sites.
Consumers may prefer to do research elsewhere, but they want to consume media through an application. Give your app a great experience for people and manage your marketing on the web.
The highest shopping cart add-ons on e-commerce sites are 8.58% for tablets.
If you are an online retailer, you should pay close attention to the design and user experience of your tablet's tablet version.
Since then, more than 50% of smartphone users are grabbing smartphones.
I will admit, I am in 50% of the time it wakes up and wakes up the phone. This is one of the reasons why e-mail marketing continues to be very valuable. People are addicted to their smartphones, and when someone subscribes to your newsletter, they rarely allow you to communicate directly with their devices they leave their hands.
Smart companies understand this concept and do not miss them by sending spam e-mails without losing their confidence.
The percentage of companies optimizing email for mobile devices increased by 22% in 2014.
Businesses are noticing. Sending email without an open mobile strategy will leave you behind!
One of the two most popular ways that companies optimize mobile devices is to use a simple template for all devices (52%) and create a mobile response email template (2. 39%).
Emails for mobile are the least that can be optimized. Smart businesses optimize their emails everywhere to build more leads and drive conversions.
Mobile marketing has been integrated into the overall marketing strategy in 68% of companies.
All of the data show that mobile marketing is profitable and should not be neglected.
71% of marketers believe that mobile marketing is the essence of their business.
For many of our technology customers, mobile marketing is a priority and has shown a high return on investment.
58% of the surveyed companies have a dedicated mobile marketing team.
If you own the resources, it makes sense to create a team that specializes in mobile marketing to get the most out of your marketing efforts.
Google says it is unlikely that 61% of users will return to a mobile site where access is difficult, and that 40% of the site visits a competing site.
Can users of your company's website be mobile experiences? You do not just turn down potential customers, but you're sending them directly to your competitors, providing a better mobile experience.
Pinterest's most mobile social network and 64% of the directed traffic comes from smartphones or tablets.
Facebook and Twitter get all the attention, but the companies targeting mobile users
Bajram Sherif Mubarak Olsun in Team Building
2 months ago
(Thread was removed due to forum protocol violations, toxicity, or obsolescence)
Important Steps in Digital Marketing in Marketing
2 months ago
Digital marketing techniques are very important in order to maximize customer loyalty. If we take the web sites that we would like to say that digital marketing is indispensable, we can examine digital marketing techniques under 4 headings.
Your web page is the key to attracting new travelers (customers), and making these walks work to ensure you stay on your site. First of all you can advertise on various platforms to attract visitors to your web page. By means of advertisements, your web page will come to a new place and you will have achieved the "acquisition" phase.
After the acquisition technique, it is important that you acquire the website visitors. Your web page is coming from search engines or from different channels and potential customers are potential customers and you need to convert these customers to real customers.
3- Metering and Optimizing
At this stage, you need to analyze and measure the visitors and sales made by building an infrastructure that can hold various statistics on your web page, then you can do better things after searching and optimizing them.
4- Retention and Growth
As the last technique, at this stage, you can go ahead and grow your customer base by keeping the existing customers in your hands by keeping up with the targets and keeping up with current sales strategies, customer satisfaction.
Viral marketing in Marketing
3 months ago
Viral marketing describes any strategy that encourages people to pass on a marketing message to others, demonstrating an important potential for exponential growth in the message’s exposure and influence. Viral marketing has become one of the most effective and cost-efficient ways to create a “buzz” about firms’ products and services. Like viruses, viral marketing strategies take advantage of rapid multiplication to explode the message from thousands, to millions. On the Internet, it is any marketing technique that induces web sites or users to pass on a marketing message to other sites or users. Word-of-mouth techniques are vital to marketing on the Internet. Consumers tend to the primary source of credibility. On the Web, viral marketing has been called also “word-of-mouse” or “word-of-modem”. Viral marketing on the Internet is the simple technological extension of word-of-mouth marketing. On the Internet, an effective viral marketing strategy includes six elements: gives away products or services, provides for effortless transfer to others, scales easily from small to very large, exploits common motivations and behaviors, utilizes existing communication networks and takes advantage of others’ resources. Successful viral marketing campaigns are comprised of engaging message that involves imagination, fun, easy use and visibility, credibility, encouragement and customization.