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Building Business relationship begins with Building Trust!


 Posted 5 days ago, edited 5 days ago

To promote our SFI business, we do think of creating a Web site or a Blog that leads to our Web site, etc. No doubt, it's one of the powerful tools available in today's modern Marketing. However, are we able to reap the benefit in terms of conversion to sales or sign up, etc when we have good number of visitors? If not, then there can be something that we failed to take care in our Blog or Web site. People from across the globe will visit our site. Not all of them are same. In fact, every person is different from the other. That being said, what should be done to take care of their interest since they took time off to visit our site? Author Chloe Thomas says, " the simplest approach is to split them into three groups based on the action they are most likely to take on this visit; then you can work out how to encourage each group to make a purchase. In short, your website visitors might: 1. Buy; 2. Enquire (leave their email address); 3. Or leave (quietly as though they were never there!). The one question all three of these groups are looking to answer during their visit is can they trust you? It's a huge leap of faith for any consumer when buying goods online. Does the product look like the one in the picture? Will it arrive? Will it arrive on time? Is this site real? Some of the factors that can create trust in the minds of the visitors to your Website will be: 1. Clear contact information including valid E-Mail address; 2. Your business mobile number; 3. Details of the products with a clear link to the original source; 4. An about us page (with pictures) to prove you're real; In fact, if we look at SFI or Tripleclicks site, we will realise how all these are addressed or taken care of and nothing is left to the wild imagination of the visitor. So, creating the Trust in the minds of the visitor is the First step in building a business relationship later. Then, what is the Second Step to make the visitor buy the product you offer? She explains that the site needs to provide adequate details of the product that is being promoted in your website. Since you may offer or talk about varied products, providing enough details of the same (put yourself in the shoes of the visitor or the potential buyer) will help create ease of the mind. Once that happens, the visitor will think of moving forward with a trial order - to begin with - or to test the validity of what is being offered in your site, at least! But, sale is possible only when you have more number of enquiries from the visitor to your Website. Isn't it? Then, how to address it which is a vital step in having sales? She says in her article, (https://www.marketingdonut.co.uk/online-marketing/ecommerce/turn-website-visits-into-more-sales) 1. Make sure, " your email sign-up is on every page "(putting it in the footer works well); 2. Make it clear, " you won't pass their details onto any third party and that you'll treat their emails with respect"; 3. Be clear, " about what they'll get in return, such as information on products and news of offers or a discount off their next purchase"; 4. Add a "pop-up" to the website - these come in many guises, some literally pop up, others are more like a hovering banner that's there until the visitor tells it to go away. Using these will dramatically increase the number of visitors to your site who sign up for your emails - it could go as high as 8% of visitors. Now, we start getting more e-mail enquiries (Let's assume for a moment!). How to proceed further? How to start the conversation that can lead to trust building and sales? She explains that this is where the "Welcome sequence" will play a big role. What is that? Nothing but: 1. A quickly delivered email that thanks them for signing up, 2.. That tells them a little bit more about you and what they can expect in the emails, 3. Follow that up over the next few days with emails explaining more about your products. 4. Once your welcome sequence is complete they will then get your regular broadcast emails encouraging them to purchase. In our anxiety to complete the deal, let's not try to choke them with so many mails which can only create negative frame of mind. Give them time to think and react. A polite reminder after a reasonable "waiting time" will help. There so many other factors that play a big role in the minds of the visitor to your site that stop them from moving forward. These can include: 1. Not the right time to buy; 2. Priority over purchases; 3. Discouragement by family members or friends; 4. Pressures from close sources to try local sources; But let's understand they have as many reasons to postpone the purchase or delay the purchase or not to decide at all, as much as we have reasons to push through sales! Let's respect them! "Building Business Relationship begins with "Building the Trust" !
To promote our SFI business, we do think of creating a Web site or a Blog that leads to our Web site, etc. No doubt, it's one of the powerful tools available in today's modern Marketing. However, are we able to reap the benefit in terms of conversion to sales or sign up, etc when we have good number of visitors? If not, then there can be something that we failed to take care in our Blog or Web site. People from across the globe will visit our site. Not all of them are same. In fact, every person is different from the other.

That being said, what should be done to take care of their interest since they took time off to visit our site?

Author Chloe Thomas says, " the simplest approach is to split them into three groups based on the action they are most likely to take on this visit; then you can work out how to encourage each group to make a purchase. In short, your website visitors might:

1. Buy;
2. Enquire (leave their email address);
3. Or leave (quietly as though they were never there!).

The one question all three of these groups are looking to answer during their visit is can they trust you? It's a huge leap of faith for any consumer when buying goods online. Does the product look like the one in the picture? Will it arrive? Will it arrive on time? Is this site real?

Some of the factors that can create trust in the minds of the visitors to your Website will be:

1. Clear contact information including valid E-Mail address;
2. Your business mobile number;
3. Details of the products with a clear link to the original source;
4. An about us page (with pictures) to prove you're real;

In fact, if we look at SFI or Tripleclicks site, we will realise how all these are addressed or taken care of and nothing is left to the wild imagination of the visitor.

So, creating the Trust in the minds of the visitor is the First step in building a business relationship later.

Then, what is the Second Step to make the visitor buy the product you offer?

She explains that the site needs to provide adequate details of the product that is being promoted in your website. Since you may offer or talk about varied products, providing enough details of the same (put yourself in the shoes of the visitor or the potential buyer) will help create ease of the mind. Once that happens, the visitor will think of moving forward with a trial order - to begin with - or to test the validity of what is being offered in your site, at least!

But, sale is possible only when you have more number of enquiries from the visitor to your Website. Isn't it? Then, how to address it which is a vital step in having sales?

She says in her article, (https://www.marketingdonut.co.uk/online-marketing/ecommerce/turn-website-visits-into-more-sales)

1. Make sure, " your email sign-up is on every page "(putting it in the footer works well);
2. Make it clear, " you won't pass their details onto any third party and that you'll treat their emails with respect";
3. Be clear, " about what they'll get in return, such as information on products and news of offers or a discount off their next purchase";
4. Add a "pop-up" to the website - these come in many guises, some literally pop up, others are more like a hovering banner that's there until the visitor tells it to go away. Using these will dramatically increase the number of visitors to your site who sign up for your emails - it could go as high as 8% of visitors.

Now, we start getting more e-mail enquiries (Let's assume for a moment!). How to proceed further? How to start the conversation that can lead to trust building and sales?

She explains that this is where the "Welcome sequence" will play a big role. What is that? Nothing but:

1. A quickly delivered email that thanks them for signing up,
2.. That tells them a little bit more about you and what they can expect in the emails,
3. Follow that up over the next few days with emails explaining more about your products.
4. Once your welcome sequence is complete they will then get your regular broadcast emails encouraging them to purchase.

In our anxiety to complete the deal, let's not try to choke them with so many mails which can only create negative frame of mind. Give them time to think and react. A polite reminder after a reasonable "waiting time" will help.

There so many other factors that play a big role in the minds of the visitor to your site that stop them from moving forward. These can include:

1. Not the right time to buy;
2. Priority over purchases;
3. Discouragement by family members or friends;
4. Pressures from close sources to try local sources;

But let's understand they have as many reasons to postpone the purchase or delay the purchase or not to decide at all, as much as we have reasons to push through sales!

Let's respect them! "Building Business Relationship begins with "Building the Trust" !




272x SUPPORT
Sampath Kumar S.

India

E365 Runner Up
Silver Fast-Track
 
Posts: 6,714 | Followers: 1,765 | Joined SFI: May 19, 2014

 Posted 5 days ago

Hi Sampath, Thank you very much for the post. Author Chloe Thomas's words, it is informative. There are so many excuses a buyer can make. Let's respect them! & Building the Trust !
Hi Sampath,
Thank you very much for the post. Author Chloe Thomas's words, it is informative. There are so many excuses a buyer can make. Let's respect them! & Building the Trust !
Ambili T.

India

 
Posts: 229 | Followers: 78 | Joined SFI: Aug 6, 2017

 Posted 5 days ago

Thanks Mr. Sampath! I'd added it on my bookmark and share it soon to my Down lines, and also i'll post the link on my Stream Tab. /;-? Keep up the great work Mr. Sampath! /;-? Best regards! /;-?
Thanks Mr. Sampath! I'd added it on my bookmark and share it soon to my Down lines, and also i'll post the link on my Stream Tab. /;-? Keep up the great work Mr. Sampath! /;-?

Best regards! /;-?
4x SUPPORT
Marilyn C.

Philippines

 
Posts: 697 | Followers: 250 | Joined SFI: Sep 19, 2017

 Posted 5 days ago

Sampath as usual your post is a brilliant piece of work, well informative and extremely helpful to each and everybody. Thank you so much for sharing.
Sampath as usual your post is a brilliant piece of work, well informative and extremely helpful to each and everybody.
Thank you so much for sharing.
9x SUPPORT
Dakshesh S.

India

E365 Runner Up
Gold Fast-Track
 
Posts: 737 | Followers: 240 | Joined SFI: Aug 4, 2015

 Posted 5 days ago

Hi" Sampath kumar! Thank you for the comprehensive method on promoting SFI and TripleClicks products and services. Best Regards
Hi" Sampath kumar!
Thank you for the comprehensive method on promoting SFI and
TripleClicks products and services.
Best Regards
Basheer M.

Nigeria

 
Posts: 75 | Followers: 43 | Joined SFI: Jul 13, 2017

 Posted 5 days ago

Thank you so much for the information that you provided to help us. We often hear so much about one or two methods to get PSAs but it is good to know that there are others.
Thank you so much for the information that you provided to help us. We often hear so much about one or two methods to get PSAs but it is good to know that there are others.
Florence R.

Canada

E365 Country Champion
Gold Fast-Track
 
Posts: 151 | Followers: 96 | 5th year with SFI

 Posted 4 days ago

Sampath: This is another one of your great posts on building trust and a good relationship with a customer in order to ensure future buying and any come back buys. You are such a prolific writer and it is very much admired. Thank you so much. [img]https://i.imgur.com/n055xDa.gif[/img]
Sampath:
This is another one of your great posts on building trust and a good relationship with a customer in order to ensure future buying and any come back buys. You are such a prolific writer and it is very much admired.

Thank you so much.




15x SUPPORT
SHELLEY L.

United States

 
Posts: 523 | Followers: 257 | Joined SFI: Jun 23, 2017
Liked by Zoran V. Zlatko D.

 Posted 4 days ago

Dear Sampath Kumar S , The post is wonderful. Maybe a bit too long, but that's just my impression . All the Best !
Dear Sampath Kumar S ,
The post is wonderful.
Maybe a bit too long, but that's just my impression .
All the Best !
164x SUPPORT
Zoran V.

Serbia

E365 Champion
Silver Fast-Track
 
Posts: 6,959 | Followers: 1,160 | Joined SFI: Feb 6, 2014

 Posted 4 days ago

[quote=1232530]To promote our SFI business, we do think of creating a Web site or a Blog that leads to our Web site, etc. No doubt, it's one of the powerful tools available in today's modern Marketing. However, are we able to reap the benefit in terms of conversion to sales or sign up, etc when we have good number of visitors? If not, then there can be something that we failed to take care in our Blog or Web site. People from across the globe will visit our site. Not all of them are same. In fact, every person is different from the other. That being said, what should be done to take care of their interest since they took time off to visit our site? Author Chloe Thomas says, " the simplest approach is to split them into three groups based on the action they are most likely to take on this visit; then you can work out how to encourage each group to make a purchase. In short, your website visitors might: 1. Buy; 2. Enquire (leave their email address); 3. Or leave (quietly as though they were never there!). The one question all three of these groups are looking to answer during their visit is can they trust you? It's a huge leap of faith for any consumer when buying goods online. Does the product look like the one in the picture? Will it arrive? Will it arrive on time? Is this site real? Some of the factors that can create trust in the minds of the visitors to your Website will be: 1. Clear contact information including valid E-Mail address; 2. Your business mobile number; 3. Details of the products with a clear link to the original source; 4. An about us page (with pictures) to prove you're real; In fact, if we look at SFI or Tripleclicks site, we will realise how all these are addressed or taken care of and nothing is left to the wild imagination of the visitor. So, creating the Trust in the minds of the visitor is the First step in building a business relationship later. Then, what is the Second Step to make the visitor buy the product you offer? She explains that the site needs to provide adequate details of the product that is being promoted in your website. Since you may offer or talk about varied products, providing enough details of the same (put yourself in the shoes of the visitor or the potential buyer) will help create ease of the mind. Once that happens, the visitor will think of moving forward with a trial order - to begin with - or to test the validity of what is being offered in your site, at least! But, sale is possible only when you have more number of enquiries from the visitor to your Website. Isn't it? Then, how to address it which is a vital step in having sales? She says in her article, (https://www.marketingdonut.co.uk/online-marketing/ecommerce/turn-website-visits-into-more-sales) 1. Make sure, " your email sign-up is on every page "(putting it in the footer works well); 2. Make it clear, " you won't pass their details onto any third party and that you'll treat their emails with respect"; 3. Be clear, " about what they'll get in return, such as information on products and news of offers or a discount off their next purchase"; 4. Add a "pop-up" to the website - these come in many guises, some literally pop up, others are more like a hovering banner that's there until the visitor tells it to go away. Using these will dramatically increase the number of visitors to your site who sign up for your emails - it could go as high as 8% of visitors. Now, we start getting more e-mail enquiries (Let's assume for a moment!). How to proceed further? How to start the conversation that can lead to trust building and sales? She explains that this is where the "Welcome sequence" will play a big role. What is that? Nothing but: 1. A quickly delivered email that thanks them for signing up, 2.. That tells them a little bit more about you and what they can expect in the emails, 3. Follow that up over the next few days with emails explaining more about your products. 4. Once your welcome sequence is complete they will then get your regular broadcast emails encouraging them to purchase. In our anxiety to complete the deal, let's not try to choke them with so many mails which can only create negative frame of mind. Give them time to think and react. A polite reminder after a reasonable "waiting time" will help. There so many other factors that play a big role in the minds of the visitor to your site that stop them from moving forward. These can include: 1. Not the right time to buy; 2. Priority over purchases; 3. Discouragement by family members or friends; 4. Pressures from close sources to try local sources; But let's understand they have as many reasons to postpone the purchase or delay the purchase or not to decide at all, as much as we have reasons to push through sales! Let's respect them! "Building Business Relationship begins with "Building the Trust" ! [/quote] Hi Sampath. This is a great post. I have read a few post and articles about building business relationships and how to do it and at the end of the day when all is said and done, it all boils down to trust, offering value and solving problems. If the prospective buyer or client can pick up on this then you are more likely to make the sale and not only that have the buyer or client return to your site to see what else you offer (which is what we all want; return patronage. :smiley:) and yes, even a recommendation or two.
Sampath Kumar S. posted:
To promote our SFI business, we do think of creating a Web site or a Blog that leads to our Web site, etc. No doubt, it's one of the powerful tools available in today's modern Marketing. However, are we able to reap the benefit in terms of conversion to sales or sign up, etc when we have good number of visitors? If not, then there can be something that we failed to take care in our Blog or Web site. People from across the globe will visit our site. Not all of them are same. In fact, every person is different from the other.

That being said, what should be done to take care of their interest since they took time off to visit our site?

Author Chloe Thomas says, " the simplest approach is to split them into three groups based on the action they are most likely to take on this visit; then you can work out how to encourage each group to make a purchase. In short, your website visitors might:

1. Buy;
2. Enquire (leave their email address);
3. Or leave (quietly as though they were never there!).

The one question all three of these groups are looking to answer during their visit is can they trust you? It's a huge leap of faith for any consumer when buying goods online. Does the product look like the one in the picture? Will it arrive? Will it arrive on time? Is this site real?

Some of the factors that can create trust in the minds of the visitors to your Website will be:

1. Clear contact information including valid E-Mail address;
2. Your business mobile number;
3. Details of the products with a clear link to the original source;
4. An about us page (with pictures) to prove you're real;

In fact, if we look at SFI or Tripleclicks site, we will realise how all these are addressed or taken care of and nothing is left to the wild imagination of the visitor.

So, creating the Trust in the minds of the visitor is the First step in building a business relationship later.

Then, what is the Second Step to make the visitor buy the product you offer?

She explains that the site needs to provide adequate details of the product that is being promoted in your website. Since you may offer or talk about varied products, providing enough details of the same (put yourself in the shoes of the visitor or the potential buyer) will help create ease of the mind. Once that happens, the visitor will think of moving forward with a trial order - to begin with - or to test the validity of what is being offered in your site, at least!

But, sale is possible only when you have more number of enquiries from the visitor to your Website. Isn't it? Then, how to address it which is a vital step in having sales?

She says in her article, (https://www.marketingdonut.co.uk/online-marketing/ecommerce/turn-website-visits-into-more-sales)

1. Make sure, " your email sign-up is on every page "(putting it in the footer works well);
2. Make it clear, " you won't pass their details onto any third party and that you'll treat their emails with respect";
3. Be clear, " about what they'll get in return, such as information on products and news of offers or a discount off their next purchase";
4. Add a "pop-up" to the website - these come in many guises, some literally pop up, others are more like a hovering banner that's there until the visitor tells it to go away. Using these will dramatically increase the number of visitors to your site who sign up for your emails - it could go as high as 8% of visitors.

Now, we start getting more e-mail enquiries (Let's assume for a moment!). How to proceed further? How to start the conversation that can lead to trust building and sales?

She explains that this is where the "Welcome sequence" will play a big role. What is that? Nothing but:

1. A quickly delivered email that thanks them for signing up,
2.. That tells them a little bit more about you and what they can expect in the emails,
3. Follow that up over the next few days with emails explaining more about your products.
4. Once your welcome sequence is complete they will then get your regular broadcast emails encouraging them to purchase.

In our anxiety to complete the deal, let's not try to choke them with so many mails which can only create negative frame of mind. Give them time to think and react. A polite reminder after a reasonable "waiting time" will help.

There so many other factors that play a big role in the minds of the visitor to your site that stop them from moving forward. These can include:

1. Not the right time to buy;
2. Priority over purchases;
3. Discouragement by family members or friends;
4. Pressures from close sources to try local sources;

But let's understand they have as many reasons to postpone the purchase or delay the purchase or not to decide at all, as much as we have reasons to push through sales!

Let's respect them! "Building Business Relationship begins with "Building the Trust" !





Hi Sampath. This is a great post. I have read a few post and articles about building business relationships and how to do it and at the end of the day when all is said and done, it all boils down to trust, offering value and solving problems. If the prospective buyer or client can pick up on this then you are more likely to make the sale and not only that have the buyer or client return to your site to see what else you offer (which is what we all want; return patronage.
) and yes, even a recommendation or two.
3x SUPPORT
Fay J.

United States

 
Posts: 195 | Followers: 100 | Joined SFI: Oct 15, 2015

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