For starters, I think I'd understand your question better if it said "What can WE do to make SFI more attractive to new affiliates (without relying on our affiliates to make the best use of everything that SFI management offers them)?"
SFI management does an excellent job of providing SFI members with pages of easy-to-understand information, lessons, marketing aids, free ways to earn VersaPoints, and more, as well as helpful newsletters and notifications that arrive in our email inbox or that we can access in our SFI messages. We can advise that our new affiliates take note of all this, but can't force them to.
That said, however, and as long as it is first approved by, or already permitted, by SFI management, there are several things we can do to make SFI more attractive to new affiliates.
When you say "new affiliates" I'm not sure if you are referring to those who may join SFI or to those who have just joined SFI.
A. Those Who May Join SFI
- If we know of an amazing web designer, have them design an exceptionally good-looking website for you. We'd place the SFI ad banners on the site, write (or have written for us) excellent articles about SFI, or topics of a general nature about self-employment opportunities and related topics. Think of a picture in a frame. The picture may be excellent, but if we've made a bad choice when selecting the frame for the picture, the frame may detract from the beauty of the picture. whereas a stylish or appropriate frame may provide a better overall visual presentation. An exceptionally good-looking website that we are using for marketing SFI may make an already-excellent opportunity look even better.
- As a Silver Team Leader we can design our own ads and promotions, and can submit them to SFI management for approval. Maybe we have a creative streak and can design a really attractive ad banner or splash page, or maybe we know of an outstanding graphic designer who can.
B. Those Who Have Just Joined SFI
- We can help reduce how many new affiliates feel so overwhelmed at all the SFI information available to them, by getting them to focus on information we provide to them - perhaps bite-sized and really detailed steps to follow, that we have written ourselves. We could send them steps to follow for 3 to 5 or even 7 days, and once they're done with that, we could send them steps to follow for the next 3 to 7 days.
- We can create and provide a list of free ways to earn VersaPoints, even with step-by-step instructions for each method. Many new affiliates join SFI because they want to make money, not spend money. It is possible to do this, so we can stress that they can, and we can tell them how to do it.
- We can give them the link to the Earnings Calculator
- We can lead by example. If we have not yet done enough marketing or supporting to help ensure a better rank for ourselves, or have not yet bought things to help us advance our rank, we could have at least worked on increasing the number of badges we have, or on the quality of our badges
- We can stress that we're always ready to assist them with any questions they may have, so that at no time will they feel confused, alone, or unsupported for very long
- We can transfer a TCredit or two to them soon after they've signed up, and we can reassign another new affiliate or two to them, or we can at least tell them we will as soon as they have completed a specific task or specific tasks that we want them to first do
Conclusion:
By simply making the best use of everything SFI offers us, ourselves, we are automatically making SFI more attractive to new affiliates.
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3/16/2016 5:22 pm