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Must-Read Expert Reports
Tips and advice from the experts
This Week's Reading Assignment  
General Home Business Articles  
Essential Tips & Hints For Your Business  
Network Marketing  
Internet Marketing Tips  
Start Up Tips  
Finance and Money Advice  
Sales Writing & Communication  
Handling Complaints/Objections  
Advertising, Sales & Marketing Articles  
Recruiting & Prospecting  
Offline Marketing  

Featured Article:

Business Tips & Hints:
50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!
by Joe Rispoli

There are many ways to advertise without putting out a lot of cash. Use these tips to your advantage. Modify them and make them your own. Just remember that the only way to succeed with your business is to do something. No one has ever found success by doing nothing...

Click HERE to read entire article.


General Home-Business Articles:

The Small Business Outlook, by Janet Attard
How to Become a Fearless Small Business Owner In Uncertain Times, by Robin Fisher-Roffer, Author of The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You
Dark Market: Guarding Against Organized Cyber Crooks, by Paul Davis
Get More Out Of Your Day, by Janet Attard
12 Simple Steps Business Owners Can Take to Avoid Burnout, by Susan Martin
Summertime Home Business Challenges, by Lisa Freeman
Measure, Measure, Measure, by Janet Attard
Business Cards That Work, by Janet Attard
Everything Counts in First Impressions, by Bill Lampton, Ph.D.
Fast-Track Your Home Business Success Using One Simple Word, by Laurie Hayes
The Eight Drivers of Your Best Life, by David M. Traversi
The Silent Killer of Business Success, by Laurie Hayes
Rising Prices at the Pump: Small Business Owners Have Had Their Fill, by Patricia Schaefer
Learn To Focus On What's Important & Farm Out The Rest, by Tim Knox
3 Simple Strategies To Build Your Home-Based Business Faster And Easier, by Laurie Hayes
Everything Counts in First Impressions, by Bill Lampton, Ph.D.
 Top Technology Questions Every Penny Pincher Should Ask, by Gene Marks
 Dealing with Home Office Distractions, by Kelley Robertson
 Money Sense For The Home-Based Business Owner, by Laurie Hayes
 Top 7 Principles For Transforming Your Business From Mediocre To Great, by Denise Corcoran
 Ben Franklin: America's Original Entrepreneur, by Blaine McCormick
 The Purpose Driven Business, by John Jantsch
 Minding Your Global Manners, by Lydia Ramsey
 You're Fired; Be Ready, It Can Happen To You, by Ramon Greenwood
 Getting it Done, by Abhay Padgaonkar
 The Fruits of Your Labor, by Rob Spiegel
 Stop Trying to Be Perfect, by Bill Lampton, Ph.D.
 Excerpt from "Refuse to Choose!, by Barbara Sher
 The Rewards of Running a Home Business: The Fruits of Your Labor, by Rob Spiegel
 Get the Best Price for Heating Oil This Winter, by Patricia Schaefer
 8 Ways To Market Your Home Business, by Janet Attard
 E-mail Deliverability Tips, by Tom Kulzer
 The Music of Business, by Rob Spiegel
 What Work Can I Do From Home?, by Rob Spiegel
 The Coming Home Business Boom, by Rob Spiegel
 Leafy Profits from Home, by Janet Attard

 
Essential Tips & Hints For Your Business:

E-mail Blunders, by Janet Attard
5 Marketing Mistakes Business Owners Make, by Michele Pariza Wacek
7 Ways to Get What You Want in 2008, by Jim Camp, author of (No: The Only Negotiating System You Need for Work and Home)
Focusing on the Essentials, by Ram Charan (Author of Leaders at All Levels)
The 10 Biggest Business Blunders, by David Finkel & Diane Kennedy, CPA
Mayday! Asking for help is universally dreaded—but it's a skill that you can learn, by M. Nora Klaver
Leadership is Not a Day Job, by Anthony F. Smith
Avoiding Common Work at Home Scams, by Jill Hart
 Convert Ideas into Growth, by Ram Charan, author of Profitable Growth
 Words to Avoid in Proposals, by Michael W. McLaughlin
 The Beauty of Focus and Plan B, by Peggie Arvidson-Dailey
 Does Your Virus Software Really Work?, by Leo A. Notenboom
 Do You Make Your Prospects and Customers Jump Through Hoops? by Marty Foley
 Customer Service Starts on the Telephone, by Karl Walinskas
 What's the difference between a 'Trojan Horse' a 'Worm' and a 'Virus'? by Leo A. Notenboom
 Why Is My Mail to This Person Not Getting Through? by Leo A. Notenboom
 Can I Really Catch an Email Virus Just by Looking? by Leo A. Notenboom
 Web Site Usability Checklist, by Janet Attard

 
Network Building Tips:

5 Steps to Converting "Almost" Customers into Buyers, by Susan Tatum
Six Essentials for Networking, by Christine Comaford-Lynch
 Money Sense For The Home-Based Business Owner, by Laurie Hayes
Five Keys To Networking Success, by Janet Attard
 Top Ten Strategies For Becoming Uncommonly Successful, by Stacey Mayo, MCC
 Keeping Your Affiliates Active and Loyal, by Keller Flynn
 What To Do When You Don’t Have Any Testimonials, by J.F. (Jim) Straw
 Business Success is Rooted in Sales, by Rob Spiegel
 Five Keys to Networking Success, by Janet Attard

 
Internet Marketing Tips:

How to Get More Leads without Spending More Money, by Susan Tatum
3 Things to Never Do With Your Social Networking Profile, by Michele Pariza Wacek
12 Secrets To Website Success, Janet Attard
Why No Online Presence Could Mean the Death of Your Business, by Laurie Hayes
A Simple & Effective Keyword Strategy for Ecommerce Sites, by Karon Thackston
17 Low-Cost Ways to Get Newsletter Subscribers, by Janet Attard
Why Facebook and LinkedIn are Good for Your Business, by Stephanie Ward
Become "Shopper Friendly" To Increase Sales, by Gregory P. Smith
Top 10 Ways to Lose a Customer, by Jill Hart
 Create a Buzz about Your Business, by Tim Knox
 Reaching the Wired Boomer, by Dr. Mary S. Furlong
 8 Tips to Significantly Improve Your E-mail Response, by Larry Baltz
 12 Common Web Design Mistakes That Drive Your Customers Away, by Larry Baltz
 The 2 Most Common Mistakes People Make When Writing With Keywords, by Karon Thackston
 4 Ways to Communicate Better with Your Online Customers, by Mark Ramirez
 Top 10 Tips for Building a Profitable Website, by Janet Attard
 The 7 Secrets of Internet Marketing, by Michael Fleischner
 Protecting Your Profits on PPC Engines: 3 Common Mistakes Marketers Make, by Catherine Seda
 Looking Good On The Web: Turning Website Traffic Into Business, by Janet Attard
 Increase Web Site Traffic With Compelling Page Headlines, by Steve Jackson
 Writing An Effective, Profit Producing Ad, by Ronald Gibson
 Pay Per Click Pitfalls and Solutions, by Janet Attard
 Top 14 Search Engine Marketing Mistakes Etailers Should Avoid, by Hollis Thomases
 Top 10 Tips for Building a Profitable Website, by Janet Attard
 Six Steps to Creating Online Presentations for Telephone Selling, by Roger C. Parker
 How To Write An Effective Landing Page, by Ivan Levison
 Shamelessly Successful Marketing for the Internet, by Debbie Allen
 Pay Per Click Pitfalls and Solutions, by Janet Attard
 Six Secrets to Making Your Small Business Website 'Pre-Sell' Like Crazy, by David Frey
 The Top 12 E-Mail Mistakes That Can Sabotage Your Career, by Lydia Ramsey
 The 'I Get Tons of Traffic But No Sales' Mystery, by Karon Thackston
 Write Better Web Content, by Nancy Jackson
 Six Steps to Creating Online Presentations for Telephone Selling, by Roger C. Parker
 The Top Twelve E-Mail Mistakes That Can Sabotage Your Career, by Lydia Ramsey
 What's Wrong with "Spyware?", by Janet Attard
 Six Secrets to Making Your Small Business Web Site "Pre-Sell" Like Crazy, by David Frey
 Web Site Usability Checklist, by Janet Attard

 
Start Up Tips:

Ten Rules For Succeeding in Your Own Business, by Janet Attard
Keeping Home Business Startup Costs Under Control, by Janet Attard
Never Dive Into Business Without A Startup Plan, by Tim Knox
How to Turn Your Start-Up into an Instant Cash Cow, by Laurie Hayes
7 Ways To Start A Business Without Going Broke, by Nina Ham
How to Turn Your Start-Up into an Instant Cash Cow, by Laurie Hayes
Eleven Ways To Find Customers, by Janet Attard
7 Ways to Start a Business without Going Broke, by Nina Ham
 Have You Created an Impossible Business?" by C.J. Hayden
 Business Loans for Start-Ups: How to Get Approved, by Phil Trumble
Put on Your Dreaming Shoes
, by Rob Spiegel
 The Difference Between Employee and Entrepreneur? by Robert T. Kiyosaki & Sharon L. Lechter
 Ten Survival Strategies for Entrepreneurs, by Bill Lampton, Ph.D.
 Keeping Home Business Startup Costs Under Control, by Janet Attard
 The Seven Pitfalls of Business Failure & How to Avoid Them, by Patricia Schaefer
 Have You Created an Impossible Business?, by C.J. Hayden
 QREATIVITY: Revolutionary Ideas Come from Ridiculous Questions, by Scott Ginsberg
 Relationship Marketing Small Business Style, by Rob Spiegel
 Finding the Real Opportunities, by Janet Attard
 Four Reasons Why Small Businesses Succeed (or Fail), by Robert A. Normand
 What Does It Take to Run a Business?, by Rob Spiegel
 The Seven Perils of Entrepreneurship, by Rickey Ex Gold
 Tips for Launching Your Own Business, by Judith Lindenberger
 What Work Can I Do From Home? by Rob Spiegel
 What Does It Take to Run a Business? by Rob Spiegel
 Tips for Launching Your Own Business, by Judith Lindenberger
 Going into Business for Yourself, the Ultimate Business Oxymoron, by Alan J. Zell

 
Finance and Money Advice:

Where to Get Money to Start a Business: 10 Sources of Startup Funds for Microsized Businesses, by Janet Attard
Very Last Minute Tax Tips for Small Business Owners, by Barbara Weltman
Can't Get A Business Loan? 9 Alternatives to a Traditional Business Loan, by Joseph Lizio
Cash Flow Basics: 9 Ways To Alleviate Cash Flow Problems, by Janet Attard
16 Tips for Improving Your Bottom Line, by Dr. George Matyjewicz
Recession Pricing Do's and Don'ts, by Reed Holden and Mark Burton
10 Strategies for Fast Profits, Excerpt: Fast Profits in Hard Times,by Jordan E. Goodman
Business Loans for Start-Ups: How to Get Approved, by Phil Trumble
 Rivers of Revenue: What To Do When The Money Stops Flowing, by Kristin Zhivago
 10 Mistakes That Reduce Profitability, by Dr. Rachna D. Jain
 Cash Flow Management, by Dr. Rachna D. Jain
 Rich Dad's Success Stories, by Robert T. Kiyosaki & Sharon L. Lechter
 Shoestring Marketing Secrets, by Janet Attard
 The Ten Tools of Profitable Revenue Growth, by Ram Charan
 Big Advertising Strategies On A Small Business Budget, by Anne M. Obarski
 How to Grow When Markets Don't, by Adrian Slywotzky, Richard Wise, and Karl Weber

 

Sales Writing & Communication:

Jewelry Stores Do It—Do You?, by Bill Lampton, Ph.D.
7 Reasons to Offer a Value Packed Ezine, by Stephanie Ward, MA
Why We Make All the Mistakes, When We Can Learn From Others, by Ivan Misner
How to Make Your Messages Memorable, by Isabelle Albanese
Are You Making These 5 Mistakes with Your Headlines?, by Stephanie Ward, MA
 Supersize Your Sales Letters! by Larry Baltz
Six Steps To Developing A Marketing Message That Sells, by Julie Chance
How to Become an Irresistible Sales Communicator with Integrity and Power, by Denise Corcoran
7 Essential Tips for Winning Headlines, by Barry Fieg
 Hot Button Marketing: Push the Emotional Buttons That Get People to Buy, by Barry Feig
 10 Tips for Getting Your Business Letters Read, by Bill Lampton, Ph.D.
 Telling Ain't Selling, by Abhay Padgaonkar
 Copywriting 101: How to Get Your Customers to Take Action, by Michele Pariza Wacek
 9 Effective Headlines And Why They Were So Profitable, by Ernest W. Nicastro
 Five Great News Stories You're Sitting On Right Now, by George Hopkin
 How to Write and Design Winning Retail Ads, by Allan Katz
 Make More Sales By Airing Your Dirty Laundry, by Clifford Mee
 

Handling Complaints/Customer Service:

How to Talk With People in Desperate Situations, by Bill Lampton, Ph.D.
How To Respond To Angry Customers, by John Mehrmann
Top 10 Things Customers Don't Want to Hear, by Bill Lampton, Ph.D.
Your Customers are Cranky! 6 Proven Ways to Fix Their Frowns!, by Anne M. Obarski
Top 10 Tips for Losing Customers, by John Mehrmann
 Complaints Often Key To Improving Sales, Retention and Loyalty, by Michele Pariza Wacek
4 Types of Headlines Sure to Get Read, by Michele Pariza Wacek
 Helping Your Prospects Overcome "Buying Fears" By Using Testimonials, by Joe Farinaccio
 How To Recover Your 'Almost Customers', by Bob Leduc
 How to Eliminate Objections, by Jill Konrath
 What to Do When You Don’t Get the Sale: Losing the Big-One, by Garrison Wynn
 

Advertising, Sales & Marketing:

The Rules of Selling: 8 Back to the Basics Rules for Selling, by Kelley Robertson
author of Stop, Ask, and Listen
Reuse, Repurpose, Reduce: The Secret to Making More Money with Less Effort, by Stacy Karacostas
4 Ingredients for Creating an Offer Customers Can't Refuse, by Stacy Karacostas
How to Cut Marketing Costs without Endangering Business Growth, by Susan Tatum
8 Effective Sales Strategies for a Tough Economy, by Kelley Robertson, author of Stop, Ask, and Listen
How to Steal Your Customer's Heart Away! by Anne M. Obarski
Recession Aside, You Still Need To Advertise, by Gayle Kesten
How Ego Gets in the Way of Customer Service, by Kelley Robertson
Why Higher Prices Won't Cost You Customers, by Mark Hunter
Increase Your Sales By Increasing Your Believability, by Bob Leduc
6 Low-Cost Marketing Strategies, by Sharron Senter
25 Bucks Can Buy You Advertising On MySpace, by Gayle Kesten
8 Ways to Keep Your Business Afloat in a Bad Economy, by Janet Attard 
Top-Ten Marketing & Sales Strategies for a Slow Economy, by Gregory P. Smith
7 Ways to Promote Yourself Without Bragging, by C.J. Hayden, MCC
Why Conformity is Bad for Your Business, by Stephanie Ward
7 Differences When Selling to Companies, by Tessa Stowe
How to be a Powerful Persuader, by Alan Fairweather
Marketing To Millennials, by Michael Fleischner
How to Sell to Anyone, by Kelley Robertson, author of Stop, Ask, and Listen
Top Ten Frugal Ways to Market Your Small Business, by Bonnie Jo Davis
Creating a Customer Feeding Frenzy: 4 tools that make you simply irresistible, by Jeff Mowatt
7 Unusual, Uncommon & Unexpected Networking Secrets to Help Boost Business, by Scott Ginsberg
Two Rainmaking Traps to Avoid, by Ford Harding
Don't sacrifice sales for creativity, by Janet Attard
Are You Allergic to Finding New Clients?, by Martyn Lewis
Why Aren't You Earning More? by C. J. Hayden, author of Get Clients Now!
Sell More by Making Your Service Tangible, by Kevin Stirtz
Four Easy Steps to Getting More Customers, by Kevin Stirtz
7 Summertime Publicity Ideas, by Leslie Hamp
6 Customer Feedback Techniques, by Eric Garner
Secrets of a Successful Marketing Partnership, by Paul McCord
 Business Love Lessons- How to Steal Your Customer's Heart Away! by Anne M. Obarski
The 7 Crucial Steps To Take before Marketing Your Services, by Susan Martin
 12 Sure-Fire Steps to Improve Your Retail Sales, by Bob Nelson
 Are You Believable? Most Salespeople Aren't, by Art Sobczak
 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them, by Susan Carter
 Don't Sell Your Services; That's Not What People Buy, by Tessa Stowe
 The Building Blocks to Successful Marketing: It’s More than Sales and Advertising, by Julie Chance
 7 Small Business Marketing Tips, by Bob Leduc
 Thinking About More Business, by Paul Lemberg
 To Make More Sales, Try Making More Friends, by C.J. Hayden
 Market Your Expertise, by Rob Spiegel
 3 Reasons Why You Better Know Your Customers... Or Else, by Michele Pariza Wacek
 Sales Training from the Ghostbusters, by Daniel Sitter
 Three Simple Ideas That Increase Profit. FAST!, by Jo Ball
 8 Ways To Market Your Home Business, by Janet Attard
 Why Your Customers Really Buy, by Tad Tuleja and Stephen E. Heiman
 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them, by Susan Carter
 4 Dynamic Marketing Tactics, by Bob Leduc
 Making a Hit with Your Marketing Campaign, by Susan Friedmann
 4 Easy Ways to Boost Your Sales, by Bob Leduc
 Never Throw Business Away, by Debbie Allen
 How To Never Make A Major Marketing Mistake Again, by Rich Harsha
 Loyal Customers Take Commitment, by Patricia Twitchell
 The Magic of Keep-in-Touch Marketing, by Nancy Jackson  
 Know Your Objective, by Rich Harshaw
 5 Marketing Mistakes You Can’t Afford To Make, by Debbie Allen
 Customer Satisfaction Is Your Business, by Bob Leduc
 How to Multiply Your Marketing Results with Less Effort, by David Frey
 11 Powerful Marketing Tips, by Bob Leduc

 
Recruiting & Prospecting:

The Most Valuable Source for Leads, by John Mehrmann
5 Reasons Your Voice Mail Doesn't Get Answered, And What To Do About It
Janet Attard
Persistence Without Stalking, by Kelley Robertson
A Referral Tactic to Quadruple Your Business, by David Frey
 Finding Customers for Your New Business, by Janet Attard
 What Not To Do With Your Leads, by Jay Conners
 A $40 Million Dollar Little Known Referral Strategy, by David Frey
From Prospect to Client in Thirty Seconds, by C.J. Hayden, MCC
 The Impact of Follow Up, by Kelley Robertson
 Sponsorship: A Key to Powerful Marketing, by Susan A. Friedmann, CSP
 5 Proven Methods for Getting a Flood of Referrals Without Asking, by David Frey
 12 Tips for Successful Business Networking, by Stephanie Speisman
 Do You Make Your Prospects and Customers Jump Through Hoops? by Marty Foley
 Turn Cold Leads into Hot New Sales, by Janet Attard
 The Five Step Formula For Getting Prospects to Call You, by David Frey
 Sell More: How to Get Motivated Buyers to Call You FIRST, by Craig Elias

 
Offline Marketing:

Five Deadly Sales Letter Mistakes, by Ernest W. Nicastro
Promoting Your Business Through Public Speaking, by Lisa Braithwaite
Breaking the Voicemail Barrier, by C. J. Hayden
Test Your Phone Effectiveness: Are your phone practices winning or losing customers?, by Jeff Mowatt
7 Easy Steps to Follow Up by Phone, by C.J. Hayden, MCC
 Direct Mail is Alive and Kicking, by Barry Fieg
How to Make Money with Voice Mail, by Larry Baltz
 Creative Marketing with Postcards, by Larry Baltz
 12 Ways to Attract Clients with Your Business Card, by Bill Lampton, Ph.D.
 How to Make Your Business Cards UNFORGETTABLE, by Scott Ginsberg
 Guerilla Marketing Tactic - Mobile Sign, by David Frey