If your local is more personal than your global and online you are doing your global marketing wrong!
Just because you can physically shake a hand does not mean you can build a stronger report or better relationship with a prospect than you can in a forum or social network. In many cases you are more open with your online friends about sharing interest as they happen and more guarded with the people you see every day at work or while shopping.
Building a relationship is more important than solving a language barrier because people solve communication issues when they care about each other and see the other person cares to make an effort too. There are tools to get past languages and cultural differences, but no tool exist that can replace the relationship you must build.
Global marketing needs to be done on small scale, community by community and relationship by relationship just as you would break down your city into neighborhood and house number in local marketing.
The sooner you realize there is no difference between the two they faster your business will grow.
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If your local is more personal than your global and online you are doing your global marketing wrong!
Just because you can physically shake a hand does not mean you can build a stronger report or better relationship with a prospect than you can in a forum or social network. In many cases you are more open with your online friends about sharing interest as they happen and more guarded with the people you see every day at work or while shopping.
