Hello Jasmina, thanks for asking the wonderful question.
You only didn't state if it were for SFI business or generally but then am going to give answers on general terms.
Advertising on social network has been explained in many different hand books and here are few from a friend explained systematically.
1. Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
2. New to social advertising and not sure where to start? Try starting with the Page Likes
objective – you’ll build your audience and encourage folks to like your page. More likes
make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.
3. Try Facebook Offers to capture attention! Facebook Offers works similar to the Google
Offers Extensions, letting you promote a deal exclusively to Facebook users. Try using an
offer to give away an item – maybe an ebook or whitepaper – in exchange for an email
address. Or create an offer or discount to be redeemed in your brick and mortar store. It’s
recommended that you target your first Facebook Offer to just your fans. If it goes over well, then you can widen your net to larger audiences.
4. Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by
location, age, gender, workplace, relationship status, language, education and more.
5. Zone in on your ideal audience with interest targeting. In addition to the targeting options
mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.
6. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all. (Remember that extending your reach may reduce the relevance of your audience and cost a little more.)
7. Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads.
Learn how to make the most of your Facebook image ads.
Go crazy with the images! Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news
feed.
I hope this help, still many more out there. Cheers
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Hello Jasmina, thanks for asking the wonderful question.
You only didn't state if it were for SFI business or generally but then am going to give answers on general terms.
Advertising on social network has been explained in many different hand books and here are few from a friend explained systematically.
1. Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your
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