Affiliate since: 12/31/1969, Power Rank: 99999999

I would suggest both, the more advertising you have over a broader spectrum of media, and social media, the better chance you have of more people, prospect affiliates, you have of seeing your adds, thus improving your chances of attracting new affiliates, and improving your downline team, therefore improving your SFI business, so the more adds, in more places you have the better, I suppose.
Hope this helped, all the best to you.