10 years ago, the answer would have been a web site. Today, it is a blog, because many regular internet users assume a web site is there to sell them something (most are), while they assume a blog is there to tell them something. Most people would rather be told than sold.
The difference between marketing and sales is that marketing is designed to make you aware of something and how to get it (tell you something), while sales is designed to get you to buy the product or service (sell you something). Long term success within SFI is all about marketing rather than sales!
Make the blog interesting and/or fun to read, so people will want to come back for more, and tell others about it. Use it to point people towards your gateways, and let them do the selling. You can put in your full gateway address, but it is more effective if you say something like "To find out more click here". Attach a hyperlink to the word 'here' (often available by right-clicking on the word), and always set the link up to open in a new tab, so your blog stays open and they don't have to retrace their steps to get back to your blog.
Whichever way you choose to go, simply having a site or blog is only the beginning. You also need to promote it, so people will see it, or you have wasted your time setting it up. That is where social media come in to the equation.
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10 years ago, the answer would have been a web site. Today, it is a blog, because many regular internet users assume a web site is there to sell them something (most are), while they assume a blog is there to tell them something. Most people would rather be told than sold.
The difference between marketing and sales is that marketing is designed to make you aware of something and how to get it (tell you something), while sales is designed to get you to buy the product or service (sell
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