At its basic level, WAVE3 is a branding exercise for TripleClicks, which means that it can promotes the website, and with the type of rewards it offers, its primary benefits are those that reward those who already shop there. That, in turn, means that the best people to recruit for WAVE3 are going to be TripleClicks customers--people who already buy from you or your ECA store. When you sell an item, include an X-Card in with the purchase. If they're delighted with their experience, your customers will be more likely to want a TripleClicks decal on their cars than someone who is a total stranger.
As a secondary option, distribute your X-Cards alongside one of the TripleClicks $12 Gift Cards. Because they're going to the site already, they're more likely to become a customer, and thus find use in WAVE3.
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At its basic level, WAVE3 is a branding exercise for TripleClicks, which means that it can promotes the website, and with the type of rewards it offers, its primary benefits are those that reward those who already shop there. That, in turn, means that the best people to recruit for WAVE3 are going to be TripleClicks customers--people who already buy from you or your ECA store. When you sell an item, include an X-Card in with the purchase. If they're delighted with their experience, your customers
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