Affiliate since: 05/05/2004, Power Rank: 915 | Read Robertson's 212 other Ask SC answers

You can mention several benefits as follows:

Brand new brand name items at prices far below retail.

Bids start as low as 29 cents each.

Every auction starts at just one cent with the price going up by one cent more for each bid.

Final price is usually at far below cost.

You earn at least 5 MRPs for every bid.

MRPs can be redeemed for tens of thousands different products and services.