I would suggest both!
This will mean that you prepare a few approaches/plans that advertise individual products from TripleClicks and the entire store.
When you advertise both ways you are basically going to connect with 2 types of shoppers - those who wish to purchase 1 item that he/she needs and not be bothered to pursue anymore shopping and those who enjoy shopping the whole store to see what is offered and possibly consider what else the store has to offer.
Simply this means you introduce through your marketing/advertising specific products to a target audience meanwhile you have other advertising that showcases an on-line store that has over 2 million shoppers.
Advertise to many and see your business grow!
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I would suggest both!
This will mean that you prepare a few approaches/plans that advertise individual products from TripleClicks and the entire store.
When you advertise both ways you are basically going to connect with 2 types of shoppers - those who wish to purchase 1 item that he/she needs and not be bothered to pursue anymore shopping and those who enjoy shopping the whole store to see what is offered and possibly consider what else the store has to offer.
Simply
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