Generally you may need to do both or any depending on the circumstances, like your target audience and the type of product.
Discovering a niche market could be a very good reason to market individual products to specifically target that market because you know the characteristic of the niche. This therefore means you need to develop a marketing strategy on how to effectively promote the specific products you want to reach this market.
Another benefit of advertising individual products is to take advantage of retail marketing and in the process you become an expert in the products you promote which is necessary for a successful marketing campaign. You see, you have some good control over this process in this regard, so you may elect to promote potential CASH COWS.
Since the world has been reduced to a global village by the internet, you may elect to advertise the entire TC but the effectiveness of it may depend on your style. One benefit here is that you may not know the preferences of of potential customers so you are giving them a wide range of options across all departments to shop for their needs just like we do at Amazon and EBay.
Another benefit of advertising the entire TC store is the possibility of multiple purchases because of the various choices available. It is therefore like taking advantage of a department store where you go for a product but end up buying more.
As you can see, both have merits depending on your interest and strengths, personally, I love promoting individual products where I can develop some potential skills on product features, market characteristics, advertising and promotion strategies.
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Generally you may need to do both or any depending on the circumstances, like your target audience and the type of product.
Discovering a niche market could be a very good reason to market individual products to specifically target that market because you know the characteristic of the niche. This therefore means you need to develop a marketing strategy on how to effectively promote the specific products you want to reach this market.
Another benefit of advertising individual
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