How do you explain SFI's role when talking to prospective TripleClicks ECAs?

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Olawale Onabajo, Aff (Nigeria) Top Author Forum Guru 8/2/2015 12:55 am
Affiliate since: 06/27/2014, Power Rank: 99999999 | Read Olawale's 109 other Ask SC answers
Hi Jelena, the ECA Program (http://www.tripleclicks.com/ECA/ECAGW.php) is designed to allows commercial sellers and companies of all kinds, from around the world, to market their products and services side-by-side with products and services at TripleClicks.com.

We are all taught that selling benefits is better than selling features. In lion share of situations, this is certainly true. However, more powerful than simply selling benefits and linking them to features, is to sell the ideal.
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