What will benefit a prospective TripleClicks ECA is to join, list their products, start making sales and earn income to grow their business.
These are also what will benefit us a referrer of the ECAs.
Thus, in prospecting for ECAs, we should focus on what will profit the relationship we are building. We can control the content of our communication and focus it on giving pertinent and useful information to the prospective ECAs, help them join, and help them list their products in a manner that will be conducive to making sales.
That is actually the true role of both SFI and Tripleclicks. The most effective way to positively convey this role to the prospective ECA is to tell the story of SFI and TripleClicks, the history, growth, achievements and bright future.
SFI and TripleClicks have a long history and a strong, continued track record of success. Innovations are being made on a constant basis, milestones are being reached repeatedly, the foundation of strong growth and bright future is being strengthened every day.
In our communications with the prospective ECA, by asking appropriate questions, we can identify what are their goals, their concerns, their strengths and their weaknesses. Hence, we can direct our communication in showing them how to reach those goals, while alleviating their concerns, building on their strengths and minimizing their weaknesses.
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What will benefit a prospective TripleClicks ECA is to join, list their products, start making sales and earn income to grow their business.
These are also what will benefit us a referrer of the ECAs.
Thus, in prospecting for ECAs, we should focus on what will profit the relationship we are building. We can control the content of our communication and focus it on giving pertinent and useful information to the prospective ECAs, help them join, and help them list their products
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