Affiliate since: 12/31/1969, Power Rank: 99999999

Consider first and foremost that Wave3 is a referral program within TripleClicks. That means, in a very practical sense, you have to introduce prospects to TripleClicks first, and this should be where your initial efforts are. As your prospects begin to enjoy TripleClicks more and more, that's when you introduce them to Wave3, so that they can see that they benefit directly. Everything else follows from there.