W3 program is designed to provide incentives to TC members for spreading the word about TripleClicks. Being clear about the “points of referral”, an important element in promoting the W3 program is the key. If you’re planning your W3 promotional campaign make sure that you appropriately include the POR (Points of Referral) found on all TC product details pages, all ECA TConnect pages, all Auction Details pages, Eager Zebra “game over” recap pages, TC Music Player, etc.
Here are ways to promote W3:
- When promoting W3 through social media, you need to bear in mind that it’s all about engaging the right audiences with valuable content. The online community has little tolerance for self-promoters who view social media as a means to free advertising. You need to strike a balance in using social media to engage and promote W3 to be effective.
- Ask conversation-starter questions – most people enjoy sharing their opinions, you can ask your Facebook friends to weigh in on topics that are relevant to TripleClicks products/services and interesting to them. For example, you can ask their opinion the relevance of taking vitamin supplements to promote robust health. Provide the TC link (POR) to those who are interested. The questions should engage fans and inspire them to refer TC to their friends and relatives.
You can use the same strategy with the Pricebenders auction, EZ games, etc. with their corresponding PORs.
- Invite your friends to play the EZ games. Most people like to engage in playing games and are thrilled with the challenges and the live interactions with others. Make sure you’ve been participating in the EZ games creating “Friend Challenge” link and also be able to explain clearly the particular EZ game mechanics.
- Provide value - While including fun posts that reflect your personality is a must, it’s important to create content that benefits your followers. It could mean posting tips on best practices, or offering TC Deal of the Day, Hot Deals, and Closeouts on products/services.
Conclusion:
To be effective in promoting W3 you need to engage people with their interests.
Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with your prospect/customer. This establishes credibility while building trust and inspiring prospects/customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your prospects’/customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your TC network.
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W3 program is designed to provide incentives to TC members for spreading the word about TripleClicks. Being clear about the “points of referral”, an important element in promoting the W3 program is the key. If you’re planning your W3 promotional campaign make sure that you appropriately include the POR (Points of Referral) found on all TC product details pages, all ECA TConnect pages, all Auction Details pages, Eager Zebra “game over” recap pages, TC Music Player, etc.
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