Personal websites have become an important tool for attracting visitors/prospects seeking business opportunities online. With a little creativeness, you can transform your personal SFI websites to be effective in achieving your objectives.
In order to design your website as an effective marketing tool, it should provide information that fulfills the immediate needs of your site visitors. This is a basic principle of good usability. If your website goals are not compatible with the immediate needs of your visitors, and if your site doesn’t generate leads into potential sign ups, you should start to redesign your personal website to be effective based on your goals.
Here are some good ways to make your personal SFI website effective:
- Your personal SFI website must be attractive and it should perform well.
It is essential that your personal SFI website does not only look elegant, but also performs well regarding your marketing goals. You should shift the way you think about your site from appearance to performance. Make the performance of your website your major concern for all design decision. Certainly, the visual aspect still plays an important role for the overall success of your website. However, if the visual appearance is not in line with your desired performance, don’t hesitate to let go and focus on a more promising alternative.
- Communication is vital
One of the most important aspects when creating or considering redesigning your personal SFI website is to focus on whether your website communicates effectively with your visitor. Communication can be one-sided or two-sided. Any design element pretty much communicates something and should be appealing to your site visitors.
To help you communicate with your visitors effectively you’ll need also to focus on the basic design elements such as, titles and headers, textual content, images, colors, layout, etc. By doing this, you’re telling your visitors something about you and your content.
Your visitors can interact with your site by including comments, contact form and contact details. By giving your site visitors the means to communicate effectively, your personal SFI website can bring in several results that can help you improve your branding, generate more leads and reduce bounce rates.
- Content sharing
Sharing content can substantially increase your traffic and encourage conversation with your
prospects. Facebook, Twitter, Linkedin buttons, etc are tools that can be very effective in marketing your content. To provide and promote good content with your personal SFI website, you need to create videos with relevant content on your offer or on related topics and include case studies with success stories relevant to your offer.
- Offer give-away valuables
Strategically placing a “call to action” such as downloading E-Books or subscribing for tips in your personal SFI website, is an excellent way to share content. An increased willingness to share will take you a long way with content marketing.
- Optimize your landing page
Your website design and planning should also focus on your landing pages of your personal SFI website. Landing page provides a unique platform, where you can highlight your offer effectively. It is your first contact point to interact with your prospects. If your landing page content is poorly organized and unattractive, it can have an adverse effect on your efforts to engage with your prospects and as a result you might be turning away your potential sign ups.
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