The angle is personal loss, on a deep level. Here is a potential promotional spot.
The people behind Identity theft burn me up. They don't even care the damage they do. I had a friend who swiped her credit card at the gas pump and they used a dummy scanner to make a duplicate of her card information. They started making purchases in her name at stores up to 500 miles from where she lived and even spent 3 hours on an adult website that was pay by the minute.
They used the data gained hack into the credit card company's website and look up her account details. They got her age, height, weight and Drivers License information for the proof documents she filed, and most importantly her social security number. They used this information to gain a driver's license in another state, and order additional credit cards in her name, which they quickly maxed out.
The money gone from her account her own purchases started to bounce and the bills from cards she didn't have started piling up. She had to hire a identity theft specialist, retain a lawyer, and spend days arguing with her bank, DMV, and Social Security proving over and over she was the real Sally and not the fake Sally. It was a nightmare.
I felt sorry for her but I knew I never wanted to go through that. I looked online and found Privacy Maxx on a shopping site called TripleClicks, and the product offers protection from identity theft and a guarantee in case their protection fails to protect you. It is very affordable and like a Insurance product for the real you. I sleep better with Privacy Max.
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When people see all the trouble a case of Identity theft can cause and they realize having it taken is as simple as going to the gas station down the street while thieves are at work, you will see that the prices for peace of mind are very reasonable and will attract dozens of people every month.
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The angle is personal loss, on a deep level. Here is a potential promotional spot.
The people behind Identity theft burn me up. They don't even care the damage they do. I had a friend who swiped her credit card at the gas pump and they used a dummy scanner to make a duplicate of her card information. They started making purchases in her name at stores up to 500 miles from where she lived and even spent 3 hours on an adult website that was pay by the minute.
They used the data
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