You don't ever have to give up on them unless they formally opt-out of SFI. That's not saying it is wise to keep after them year after year.You do have others more likely to become active in SFI.
As a new affiliate with a very small team, I would say keep sending this person personal e-Cards, e-Mails, etc. Vary your styles and approaches,and subjects. Use this person as a chance to develop your skills and style. You might even get an active PSA.
After one full year of inactivity, SFI will "pull the plug" on the inactive affiliate. What this means simply is that they are now officially inactive and must contact SFI if they want to get back in. Unless they request another sponsor, or sign-up again using a different name, they will be signed back into your team.
Meanwhile, they are still retained as your PRM after being deactivated. That means that you can send them Gift Certificates in as large a gift as you want, as often as you want and the money comes back to you unless he uses it before the expiration date.
Perhaps you should ask him before you begin a full fledged campaign pursuing him, if he would like to become active later on, if this is not a good time for him, or if he would rather opt-out.
Pursuing someone who doesn't plan on getting active is a lot of wasted effort, time, and detracts from time spent on active members.
Certainly sending the group mail to him wastes none of your time and may pay off eventually.
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You don't ever have to give up on them unless they formally opt-out of SFI. That's not saying it is wise to keep after them year after year.You do have others more likely to become active in SFI.
As a new affiliate with a very small team, I would say keep sending this person personal e-Cards, e-Mails, etc. Vary your styles and approaches,and subjects. Use this person as a chance to develop your skills and style. You might even get an active PSA.
After one full year of inactivity,
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