There seems to be some confusion about exactly what Attraction Marketing is.
My research tells me it is supposedly a new phenomenon, but when you read the various definitions it is anything but new.
In previous incarnations it has been called Relationship Marketing, Permission Marketing, etc. I have been using it for decades (although I didn't put a name to it at first), because I know it works.
The idea is that you build a relationship with your prospect, and gain their confidence, and therefore their permission, to market your product, service or opportunity to them.
The best way to do that is create a blog or personal web page, offering not just sales jargon, but real experiences and opinions about SFI. You could format it as a 'review'. Make sure there are plenty of links to find out more, and of course a hype-free call to action!
You could also set up an autoresponder with a series of emails designed to build on that relationship, and include an opt-in form on your blog or web page. But don't make the same mistake most people do, and simply try to sell, sell and sell some more to your list!
The more people can gain an insight into you as an individual, the easier it is for them to decide whether or not they trust you. Those that do not will move on, but those who do will be far more receptive to your sales pitch. And once those people who trust you buy once, they will buy again. And again.
Hope this helps!
less
There seems to be some confusion about exactly what Attraction Marketing is.
My research tells me it is supposedly a new phenomenon, but when you read the various definitions it is anything but new.
In previous incarnations it has been called Relationship Marketing, Permission Marketing, etc. I have been using it for decades (although I didn't put a name to it at first), because I know it works.
The idea is that you build a relationship with your prospect, and gain
...
more
