Neither and both at the same time.
If you take an economics class, one of the first things you will learn is that nothing is free. Something that doesn't cost you money still is not free, as it requires time. Time that you could spend doing something else. This is referred to as the opportunity cost.
In essence, no matter what you do, there is a cost. Whether the cost is important depends on whether you method works better than the other method you could be using. But there is virtually no way to measure this as you can't do two methods at the exact same time. You can do one, and then do the other, but it may have been better to do the second method first. There is no way to actually know. You just have to go with your instincts.
To address the financial part of advertising, it depends on what methods you use. Some people may have better luck using a blogging platform or free WYSIWYG website. Others may find it easier to pay for advertising on websites. The only way is to test them and find out. If the second method proves more effective, unfortunately you have come up on the short side of the opportunity cost.
Keep in mind Edison and the light bulb.
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Neither and both at the same time.
If you take an economics class, one of the first things you will learn is that nothing is free. Something that doesn't cost you money still is not free, as it requires time. Time that you could spend doing something else. This is referred to as the opportunity cost.
In essence, no matter what you do, there is a cost. Whether the cost is important depends on whether you method works better than the other method you could be using. But there
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