For short term success, paid is better. You'll get sales and leads faster with paid advertising.
For long term success, I believe optimizing your website (assuming you have one) for organic searches will be better. If you don't have a website, I strongly recommend you get one.
This does have costs associated with it and there really is no such thing as free advertising. Search engine optimization is A LOT cheaper, but not free. You'll be able to drive highly targeted prospects to your website at a fraction of the cost of paid advertising.
SEO will take more time initially before you see any success, but once you start getting traffic to your website, it will last much, much longer than paid ads. I've seen examples of articles that stay on the first page of Google for years. Every time you get a prospect to your site with organic search, your cost per prospect continues to drop. This is the opposite of paid searches. The more popular a search term is, the more expensive it becomes.
I think the best strategy is a combination of both. Paid ads at first to get your business off the ground, while simultaneously optimizing your website for organic searches.
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For short term success, paid is better. You'll get sales and leads faster with paid advertising.
For long term success, I believe optimizing your website (assuming you have one) for organic searches will be better. If you don't have a website, I strongly recommend you get one.
This does have costs associated with it and there really is no such thing as free advertising. Search engine optimization is A LOT cheaper, but not free. You'll be able to drive highly targeted prospects to your
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