Be tactful in your criticism. I believe that you make a less negative impact on your criticism and not offend the affiliate with whatever you say face to face if you do it with a smile. However when it comes to writing down your opinions, it is important to keep a few points at the forefront of your mind.
1. You want to project a positive impact to your affiliates and therefore be polite and patient.
2. When you are patient, there is tendency that you will not become annoyed with what actions they perform. Do not judge them on your standards but instead let it be a teaching experience.
3. It is important to share your own experiences with your affiliates because that will show them your reasoning behind your criticism(s). It tells them that you have also made mistakes but learnt from them.
Be careful at the tone of your voice in your emails. The choice of words is imperative. You do not want to be rude or relay a message that will undermine the affiliate or make him/her feel that you are not only being critical but that the affiliate would rather go elsewhere for feedback. You need to build a rapport with your affiliates and as such the team spirit should come out of your emails.
It is not difficult to write well, it comes with practice and making sure that you read your emails before you send them out. Practice makes perfect!
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Be tactful in your criticism. I believe that you make a less negative impact on your criticism and not offend the affiliate with whatever you say face to face if you do it with a smile. However when it comes to writing down your opinions, it is important to keep a few points at the forefront of your mind.
1. You want to project a positive impact to your affiliates and therefore be polite and patient.
2. When you are patient, there is tendency that you will not become annoyed
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