When you are dealing with people face to face it is easy to find out what products they would be interested in by simply asking them. I have found that the majority of the people that I asked about their product interest would state items that I know are listed in TripleClicks.
When dealing with people on a NON personal level, like through the Internet, classified ads in newspapers, and the like. It is next to impossible to determine what products they are interested in without searching for specific groups of people that are already using similar products that you wish to sell.
This is done by using demographics designed to target the customers that you need to reach. Most of this kind of advertising is going to be costly if it isn’t done correctly. The more you know about your customer and your product the more effective your ad will be in attracting those who are interested in your product.
You can try targeting “groups” that would be most likely using a similar product in social networks such as Facebook, Twitter, Linked-in and many more. This can end up being time consuming and expensive if using paid ads.
The way I am getting set up now – is to build my own website-blog combination which will promote the products I wish to sell.
When I advertise I can run email campaigns targeting specific groups who would be interested in the line of products I have to offer and use the URL of my site or blog. When they visit my site they will find a host of products listed that they may be interested in. Using this method I will not have to depend on “one” specific product.
One other way that does not cost as much as demographic targeting is to purchase a mailing list of people who have used a similar product in the past 3 months. You purchase the list and mail post cards to the people leading them to your site or subscribe to your post on your blog – and when you can gain their friendship and trust you can offer your products. This is an old system but it still works, and usually with better results than email campaigns.
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When you are dealing with people face to face it is easy to find out what products they would be interested in by simply asking them. I have found that the majority of the people that I asked about their product interest would state items that I know are listed in TripleClicks.
When dealing with people on a NON personal level, like through the Internet, classified ads in newspapers, and the like. It is next to impossible to determine what products they are interested in without
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