Of course you should approach prospective ECAs, and for that matter prospective Affiliates, differently according to their country or region.
Every country and every region have their own customs and idiosyncrasies. Approaching an ECA in one way in one country may be totally unacceptable in another, where a different approach is needed. It may be in the way one dresses, speech tonality, casually or formally, or whether sexual equality is practiced in that country. It may be nationality or even football game they support. It is so easy to say or do the wrong thing and give
offence where none is intended.Some people are more sensitive than others. But that sensitivity is often substantially reduced when the subject is money, because as we all know, money speaks all languages.
Without wanting to offend anyone or any nation, I imagine that a Basque might have difficulty with a Catalan, a Catholic in Northern Ireland might have problems with a Protestant, or a Jew in the Middle East or a lower caste in India trying to influence an upper caste person.
One needs to study one's prospects closely before approaching them so that the interaction can get off to a good start.
But that is all part of being a good sales person.
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Of course you should approach prospective ECAs, and for that matter prospective Affiliates, differently according to their country or region.
Every country and every region have their own customs and idiosyncrasies. Approaching an ECA in one way in one country may be totally unacceptable in another, where a different approach is needed. It may be in the way one dresses, speech tonality, casually or formally, or whether sexual equality is practiced in that country. It may be nationality
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