The answer, it seems to me, is "it depends".
It depends on your marketing campaign and how you're trying to reach prospective ECAs.
A general marketing campaign to show the benefits of being a TripleClicks ECA would not need to be tailored to a specific country or region.
Similarly, a more targeted campaign that is trying to recruit ECAs in, for example, the retail jewelry segment, does not necessarily need to be tailored to a specific country or region.
But you can create a highly targeted campaign for a specific market segment in a specific region. And this might be much more effective than a generalized marketing effort.
It comes down to a matter of determining which type of campaign will be the most effective and will produce the best, most cost-effective results. You need to consider a number of points such as the size of the market, the specific levers you can use for that market and the region or country, the method of delivery of your marketing campaign, and others.
While some generalizations can be made about whether your marketing efforts should vary by country or region, the real answer is in the results. What works best for you? Look at the different markets and regions that are of interest to you, and the variables or levers that can be applied to different marketing campaigns for those markets and regions. Then run some marketing campaigns to get a sufficient number of responses to determine what works.
Once you've found that, ramp up the marketing to increase the number of ECA signups. Congratulate yourself for creating a successful marketing campaign, and share what you've learned with your team so they don't have to re-invent the "wheel".
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The answer, it seems to me, is "it depends".
It depends on your marketing campaign and how you're trying to reach prospective ECAs.
A general marketing campaign to show the benefits of being a TripleClicks ECA would not need to be tailored to a specific country or region.
Similarly, a more targeted campaign that is trying to recruit ECAs in, for example, the retail jewelry segment, does not necessarily need to be tailored to a specific country or region.
But
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