No. Selling is selling and no matter where you are, you have to sell to a targeted market. While there are some different factors for exporters/importers to consider, in the end, the presentation for an ECA in Africa need not be different for an ECA in America. Some people are mistaken to think that just because you are in America you can get automatic success in business. This is not true. Just like it is not true that you can't have a successful business in Africa. The principle of selling never changes at the base level. The methodology may change for the ECA to reach his/her target audience.
If you are trying to attract ECAs, your angle is to tell them that they can tap into a ready made market with TripleClicks. There are more than 2M TripleClicks members from all over the world and more than 1M affiliates. So the benefit for any ECA regardless of where they are from is to tap in the sales force of 1M affiliates and a potential 2M customers. Then the ECA, only needs to provide a product that can be easily shipped and has universal demand while maintaining profits.
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No. Selling is selling and no matter where you are, you have to sell to a targeted market. While there are some different factors for exporters/importers to consider, in the end, the presentation for an ECA in Africa need not be different for an ECA in America. Some people are mistaken to think that just because you are in America you can get automatic success in business. This is not true. Just like it is not true that you can't have a successful business in Africa. The principle of selling
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