Affiliate since: 12/31/1969, Power Rank: 99999999

Being an ECA allows for direct sales in addition to commissions, and it also makes it much easier to refer other ECAs, so it is inherently more beneficial. Because I have my own ECA, I can use it as a referral tool for people who have their own businesses; when they sign up, I can even show them how to set up their own stores, which can improve their sales and also improve my commissions from their sales.