To ensure that your marketing strategy works, it is important that you have the following in place, so that it will assist you in generating website traffic and converting visitors to customers:
1. Be clear about what products or services you are offering or selling.
2. What is your niche market and who are your target market/customers.
3. Do you know who your competitors are, and are you able to capitalize on their weaknesses.
4. Not to forget what is your online presence consist of?
Once the above has been identified, your next is to consider your marketing strategy. Among others, you should use an e-commerce analytics and tracking system e.g. Google Analytics, you must know the difference between SEO and PPC. You must use the social media platforms to advertise as social media is currently the most popular platform for network marketer.
Remember, to have a simple, fun, beautiful and effective website is very crucial;
a) Content marketing – ensure your website is not only beautiful, must be filled with good contents
b) By giving all the information in a clean, easy to read making it easy for people to understand
what you are selling or services you are providing.
c) Story telling is one of the way to catch people’s attention. If you need your audience to reach
you, then give them a clear ‘call to action’.
d) Instead of giving out tons of information, present them with a visual they’ll never forget, giving
ample ways for your visitors to reach out to you or learn more. Use your creativity to create this.
e) Landing page, a single page site may ‘excite’ people, where you should provide easy access
to your blog, website or even your social media links.
There are plenty more ways to make your personal website effective. A minimalist means you can communicate all the critical information within a minute, means you know you’re doing something right. Take your website to a next level by incorporating amazing graphics, be it those provided by SFI or your personal collection of images, that’s suit and represents you, your products or services.
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To ensure that your marketing strategy works, it is important that you have the following in place, so that it will assist you in generating website traffic and converting visitors to customers:
1. Be clear about what products or services you are offering or selling.
2. What is your niche market and who are your target market/customers.
3. Do you know who your competitors are, and are you able to capitalize on their weaknesses.
4. Not to forget what is your online presence
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