How can you revive affiliates that have become inactive...and get them active again?
This is a great question...one I'm sure we've all spent much time pondering. Sadly, there is no easy answer.
Our Forum is filled with suggestions like: send gift certificates, send TCredits, or offer to buy their NMP.
These suggestions may work, but not every affiliate has the means to "buy" their PSA's activity.
Each person joining SFI does so for their own reasons. What drives them? What motivates them?
What makes them "tick"? Get to KNOW your affiliates.
Your answer may be as simple as the affiliate just got lost. Remember back to when you joined SFI.
It was all new and exciting, but a bit overwhelming as well. You had to learn a new language...Versa Points and TCredits, ECAs and TripleClicks...there was a LOT to absorb. Your affiliate may be holding down a job or two already and, in whatever spare time he has left, trying to make sense of this new venture. It would be very easy to get lost and give up.
Try your best to suss out if this is what happened. Offer more encouragement, guidance, and advice.
Offer to walk him through the process. This may very well be what he needs from you.
Some affiliates are driven by the competitive spirit. Building one's own business (especially in early days when perhaps they haven't seen the entire picture) is hours of working by yourself, for yourself, and could easily become mundane. A competitive environment, where your PSAs take part in whatever contests you are running, may be enough to entice your affiliates out of inactivity.
Rather than "buying" your affiliate's activity, an incentive (do you have a few spare CSAs?) to help build their team is win/win...you both benefit here.
Each affiliate will have a different trigger. Your job as sponsor is to learn what that trigger is, and motivate them best you can. Your success and that of your team depends on it!!!
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How can you revive affiliates that have become inactive...and get them active again?
This is a great question...one I'm sure we've all spent much time pondering. Sadly, there is no easy answer.
Our Forum is filled with suggestions like: send gift certificates, send TCredits, or offer to buy their NMP.
These suggestions may work, but not every affiliate has the means to "buy" their PSA's activity.
Each person joining SFI does so for their own reasons.
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