Very good question.
First off. Word of caution. Be sure that if you are going to run contests for your downline that you for sure have the budget locked up to support whomever wins them. One sure fire way to lose trust is not to fulfill contest obligations with awards. I know this is not the answer to your question yet but it's important to bring it out as you will be surprised that this can happen if not well planned.
To answer your question. There is no one answer in how you get your downline to enter and leverage your contests. It's the approach and the offer that matter the most.
What do I mean? Where and how you present the contest and it's specifics and its reward will be the key.
If you simply post it on your leadership page and expect them to see it and enter it. You may get signups but it's not going to be what you want. So, I slipped in leadership page. This is first and foremost best place to start as SFI has the tool to set it up and it makes it easy for both you and your downline to enter and track. It also make sense to offer it here.
The next piece is what do you offer. This is where you need to communicate with your movers and listen to them and watch their actions. What motivates them everyday? What can they use most! Where can most benefit? Ask? Then offer as an incentive in a contest. So communication and research is key first and foremost.
Some ideas that work well always are offering Gift Certificates to TripleClicks and/or TCredits. Whatever you offer make sure it's what they want or and a worthwhile quality or value or it will never fly.
The second piece is what you set the parameter at to win. If it's a ludicrously high mark that NOONE can attain without a miracle, then it's a waste of time. Make sure your set parameters to win are attainable based off your downlines unique trends. Only you know what they can do. Find the sweet spot, put up an prize you can afford to give up and then go to the last piece.
MARKET IT. Yes, you need to promote it. Like I said earlier, merely placing it on your leadership page is not enough. You need to promote it. Do so in your blog, your streams to your line only, team email, PSA mailers, CSA mailers etc. Leverage SFI resources to ethically and properly promote your contest.
Be sure to promote it in a way where it does not come across as it's for you. Meaning, you want them to win because it helps you. Be sincere and truly offer it to help THEM. Help them grow their business and give them the push, the motivation they want and need to keep moving forward.
Do this. Duplicate this. Your contest will thrive. Yes. Thrive.
Good luck.
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Very good question.
First off. Word of caution. Be sure that if you are going to run contests for your downline that you for sure have the budget locked up to support whomever wins them. One sure fire way to lose trust is not to fulfill contest obligations with awards. I know this is not the answer to your question yet but it's important to bring it out as you will be surprised that this can happen if not well planned.
To answer your question. There is no one answer in
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