Companies that are not online choose not to be for a reason. Find out that reason before you mention the ECA program. The reason is someone from the company must be responsible for maintaining the ECA and fulfillment. They may not have the staff for that so an inactive ECA is just useless as a inactive PSA. You are looking for prospects who want to expand their customer base and have the infrastructure in place to support distribution of products wherever they are needed. Some business choose to stay local and are not interested in a global presence. In this case, you might mention that you can expand your local market as well by having an online presence. Sales can be done in such a way to make shopping the store advantageous or vice-versa. At any rate, a local ECA merchant has a lot to gain by selling more products locally so that's the best angle to come from in that case.
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Companies that are not online choose not to be for a reason. Find out that reason before you mention the ECA program. The reason is someone from the company must be responsible for maintaining the ECA and fulfillment. They may not have the staff for that so an inactive ECA is just useless as a inactive PSA. You are looking for prospects who want to expand their customer base and have the infrastructure in place to support distribution of products wherever they are needed. Some business choose ...more
