How do you explain SFI's role when talking to prospective TripleClicks ECAs?

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7954 votes
Manik Lakra, Aff (India) Top Author Forum Guru 8/5/2015 3:38 am
Affiliate since: 06/30/2014, Power Rank: 99999999 | Read Manik's 7 other Ask SC answers
Hi Jelena. It is very important to explain SFI's role to prospective TripleClicks ECAs. I will explain this in following manner :

1. The E-Commerce Associates (ECA) Program provides a global platform for commercial sellers to market their products and services at TripleClicks.com and also from their own separate TConnect website.

2. After registering as an ECA, they have simply to list their products and services which will be viewable by shoppers at TripleClicks.com. Order
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7954 votes
Olufolake Stephen Adams, Aff (Nigeria) Top Author Forum Guru 8/3/2015 10:19 pm
Affiliate since: 06/09/2014, Power Rank: 99999999 | Read Olufolake 's 206 other Ask SC answers
How you explain SFI role to Prospective Tripleclicks ECA is through the following:
1. Explain to them first what SFI is and when it has been operating and its achievements. This is to create trust in SFI from your prospects.
2. Tell them what the ECA program is and how it can benefit them. ECA means Economic Commerce Associate Program.
3. Then show them what SFI role is to help them expand their business globally.
B. SFI advertises their products in their 1,800 sites all for Free.
C.
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7934 votes
Olawale Onabajo, Aff (Nigeria) Top Author Forum Guru 8/2/2015 12:55 am
Affiliate since: 06/27/2014, Power Rank: 99999999 | Read Olawale's 109 other Ask SC answers
Hi Jelena, the ECA Program (http://www.tripleclicks.com/ECA/ECAGW.php) is designed to allows commercial sellers and companies of all kinds, from around the world, to market their products and services side-by-side with products and services at TripleClicks.com.

We are all taught that selling benefits is better than selling features. In lion share of situations, this is certainly true. However, more powerful than simply selling benefits and linking them to features, is to sell the ideal.
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7907 votes
Mar Fajardo, EA (Ontario, CA) Top Author Forum Guru 8/3/2015 9:35 pm
Affiliate since: 05/03/2002, Power Rank: 45 | Read Mar's 582 other Ask SC answers
The ECA program is one of the multiple income streams offered under SFI affiliate program. It is where an SFI affiliate can have the opportunity to supplement his/her income besides earning his/her monthly commissions from his/her SFI business.

When talking to prospective ECAs about the role of SFI, you can best achieve this by presenting the facts and figures of SFI and TripleClicks. You’ll have the opportunity to explain clearly how SFI relates to TripleClicks ECAs as you go through
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7842 votes
Nouroudini Ahmed, Aff (Comoros) Top Author Forum Guru 8/3/2015 1:34 am
Affiliate since: 10/10/2013, Power Rank: 1250 | Read Nouroudini's 16 other Ask SC answers
Hello,

SFI plays a key role:
All SFI affiliates are actual or potential customers of TripleClicks.
Many SFI affiliates become TripleClicks E-Commerce Affiliates (ECA).
All active SFI affiliates promote TripleClicks, its ECAs and their products.
This means that SFI recruits TripleClicks customers, its ECAs and helps them sell their products.

In addition, SFI has made available to everyone all the trainings, the lessons, the marketing methods and the tools
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7836 votes
, () Top Author Forum Guru 8/2/2015 4:50 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Your explanation about the ECA program is best to customize to what the prospect is currently focused on in their business plan.

If they wish to focus on sales then be sure to share the fact that the TripleClicks store serves over 2 million shoppers all over the world and being a part of their shopping experience will provide more products to them which can lead to individual sales or Bulk purchases.

If their focus is enhanced public relations or marketing, be sure to let the
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7797 votes
Svetlana Vistac, Aff (Serbia) Top Author Forum Guru 8/2/2015 7:18 pm
Affiliate since: 02/20/2015, Power Rank: 99999999 | Read Svetlana's 9 other Ask SC answers
This question occupies me for a while, and, in my opinion, prospective ECA representer should be informed that SFI enables several additional marketing advantages for advertising ECAs products:

¤ Free advertising through thousands of SFI affiliates, their sites and blogs, specialised and targeting right audience.
Free online presentation of products, personalised ECA web address which means connection with the customers all over the world through serious and reliable online shopping
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7764 votes
Elliot Mutanga, Aff (Zimbabwe) Top Author Forum Guru 8/5/2015 11:37 am
Affiliate since: 12/12/2013, Power Rank: 99999999 | Read Elliot's 4 other Ask SC answers
I would explain that SFI is the marketing arm of your ECA store at TripleClicks. The thousands of SFI Affilliates all over the world can market your products for you worldwide if you join SFI as an ECA, ensuring exposure of your offerrings. The same Affiliates are also partly your customers since they can purchase products directly from your online store other than just refferring TC Members to your store or to specific products in your store.
Therefore SFI feeds your business with a wide
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7741 votes
Rebecca Sayre, Aff (New hampshire, US) Top Author Forum Guru 8/2/2015 8:27 am
Affiliate since: 04/29/2015, Power Rank: 99999999 | Read Rebecca's 57 other Ask SC answers
Hi Jelena,

Great question, I look forward to reading all the answers that you receive. I have learned so much through the Ask SC forum. :-)

I will admit that I am only just beginning to delve into the ECA aspect of SFI more deeply. The way I have been explaining it is that TripleClicks is a venue to market their product globally. SFI and TripleClicks will take care of the advertising and that I will also assist in the advertising of their ECA page in my routine marketing
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7725 votes
Jacqueline Granger, EA (Pennsylvania, US) Top Author Forum Guru 8/2/2015 3:28 am
Affiliate since: 08/29/2012, Power Rank: 256 | Read Jacqueline's 83 other Ask SC answers
This question is sort of a "Split" question.

If your ECAs are your PRMs, then you do NOT want to share any type information about SFI. You want to keep them as your PRMs.

You would want them to focus on building up their ECA store, and have them advertise their store and sell their products.

A percentage of Sales from TC, goes into our TC Executive Pool, which increases the value of our VPs that we earn.

Every product they sell, earns you an
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