Which is more effective--paid or free advertising--and why?

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3755 votes
Ashish Patel, Aff (India) Top Author Forum Guru 10/27/2013 6:45 am
Affiliate since: 09/19/2013, Power Rank: 99999999 | Read Ashish's 3 other Ask SC answers
Paid or Free? It's a difficult question. It also depends on how much you are willing to invest in your online business.

Paid Advertising
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I consider it the most effective advertising medium because you can get wide exposure through multiple mediums like Pay-per-click, banner advertising, traffic exchanges etc. You can also find bloggers with similar interests in affiliate marketing, work from home opportunities etc, and sponsor their blog. They will place
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3750 votes
Gurmial Braard, Aff (Malaysia) Top Author Forum Guru 10/25/2013 9:15 am
Affiliate since: 07/01/2008, Power Rank: 99999999 | Read Gurmial's 4 other Ask SC answers

Which is more effective--paid or free advertising--and why?

From my own personal,online marketing experience of over ten years, I am convinced without the shadow of doubt that paid-advertising is always better than F.R.E.E marketing. Most owners of advertising sites keep the free ads for themselves. However if you want the 'cream of the crop,' you have to pay for your ads, in order to see some results.
I have lately discovered a couple of new mailers that do bring some traffic
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3747 votes
, () Top Author Forum Guru 10/22/2013 12:54 am
Affiliate since: 12/31/1969, Power Rank: 99999999
I have been in the online advertising business for many years and very familiar with all types of online advertising. My experience has taught me that effective advertising, whether paid or free is of the utmost importance. By that I mean, an effective ad will:

1) Have a Subject/Title that Grabs the Attention of the viewer
2 The Body of the ad should be short, simple and to the point, Hi-Lighting and/or use of some Color text to pinpoint the Value you are offering.

Though
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3745 votes
Mar Fajardo, EA (Ontario, CA) Top Author Forum Guru 10/23/2013 8:45 pm
Affiliate since: 05/03/2002, Power Rank: 45 | Read Mar's 582 other Ask SC answers
When choosing between paid or free advertising, you should make a list of questions how your advertising tool works effectively towards your goal.

The critical factor that you should consider is your money and time investments to attain your goal. Do you want to quit your job in 5 years? Do you want to start supplementing your current income in a year or two?

If you choose free online advertising, it may require considerable amount of time. Most of the sites that offer free
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3740 votes
Moch. Arif Subarkah, Aff (Indonesia) Top Author Forum Guru 10/22/2013 10:16 am
Affiliate since: 10/24/2012, Power Rank: 99999999 | Read Moch. Arif's 76 other Ask SC answers
To answer the above questions we must look from a different point of view. To simplify our thinking, the following will be delivered or paid advertising excess free advertising.

The advantages of paid advertising:

1. Fewer advertisers
Advertisers on fewer paid ads. This will reduce the number of our competitors.Targeted advertising can focus more on the ads that are served.

2. The quality of media ads better.
The quality of paid advertising media will be
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3734 votes
Ronilo Saguit, EA (Philippines) Top Author Forum Guru 10/22/2013 11:21 am
Affiliate since: 08/06/2012, Power Rank: 254 | Read Ronilo's 408 other Ask SC answers
It's good to answer this question with the bases of comparison in mind.

1. As to RESULT - Paid ads is more effective because the site have already visitors that are always coming back to their site. It also have little competition compared to free ads therefore have better chance of getting affiliates.

2. AS to COST - Free ads are obviously better. But if you monetize the efforts that you do then paid ads may turn to be less cost.

3. As to EFFORTS - paid ads take
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3727 votes
Antonija Saric, Aff (Croatia) Top Author Forum Guru 10/21/2013 11:45 am
Affiliate since: 09/08/2012, Power Rank: 99999999 | Read Antonija's 19 other Ask SC answers
Hi, this is good question.

I think that each has their positive and negative sides.

Paid advertising is good if you know what are you doing. If you have money to invest in paid advertising you should put your ad on google or bing. Not much effective paid advertising is PTC (paid ot click) sites advertising - why? Because, people are not interested in your ad, they watch it for money - keep this on your mind.

Free advertising is the BEST way of advertise. Why? Because
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3725 votes
, () Top Author Forum Guru 10/21/2013 7:16 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Generally speaking, paid advertising is always best because the venues that allow you to secure paid advertising are more effective than free, alternative methods. There are some cases such as advertising on your own website that can work better but only if you are an expert in SEO and more specifically "on page SEO."

I personally use paid advertising more even though I have some high traffic web sites. The reason is because in the case of paid advertising you are targeting a
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3723 votes
JAY SHRI KRISHNA , Aff (India) Top Author Forum Guru 10/28/2013 3:51 am
Affiliate since: 07/31/2013, Power Rank: 99999999 | Read JAY SHRI KRISHNA's 8 other Ask SC answers
Hello friend Thanks! for asking such a mindful question:

Hello I dicussed below fully but want to give you a good thing is that you can't succeed if you not invest money anywhere.


If you have tried free advertising you know that it's difficult to make any progress. You ads rarely get seen and when they do they are largely ignored.

Ask yourself, if you had a service to sell and a business to sell it would you give it away? You might use a free whatever as a
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3723 votes
Osaro Odiase, Aff (Ireland) Top Author Forum Guru 10/27/2013 11:37 am
Affiliate since: 08/29/2023, Power Rank: 99999999 | Read Osaro's 206 other Ask SC answers
No matter what you may have heard, paid advertising is more effective and the reasons are:

1. It gives you more options in terms of space, style and quantity of pictures to include in your ad, unlike some free ads that restrict all these, while others do not even allow pictures and styles for example. These options make your ads more attractive to your target audience; hence the possibility of conversion is more likely.

2. Paid ads enable your ads to be placed in positions where
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