Many don't trust the internet because they don't understand how it works for good. So to answer your question the best way to overcome ignorance is with knowledge. Sometimes knowledge is gained by experience and other times it can be learned from mere observation.
You can always use the marketing resources provided at TripleClicks. But if the person is not receptive to such marketing aides then you must allow space for them to learn how having an ECA store on TripleClicks can explode their business. So you must gauge when the when the timing is right by observing verbal and nonverbal cues given by your prospect.
This said you can determine if your prospect is ready to take the next step to grow their customer base. For example you may ask, would you be interested in expanding the reach of your product offerings? Or you may ask do you have access to customers beyond your local market? There are a million and one questions you could ask but you need to ask open ending questions and discern when it is the right time to give an e-card or a flyer.
Always thank the prospect for their time and give them at least 3 gift cards and tell them that you appreciate them listening to you as you give them gift cards from your store. Tell them they can use them or give them to a close friend. Then leave. If they have questions they will contact you and if not don't worry about it. Keep prospecting!
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Many don't trust the internet because they don't understand how it works for good. So to answer your question the best way to overcome ignorance is with knowledge. Sometimes knowledge is gained by experience and other times it can be learned from mere observation.
You can always use the marketing resources provided at TripleClicks. But if the person is not receptive to such marketing aides then you must allow space for them to learn how having an ECA store on TripleClicks can explode
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