The best businesses to focus on for ECA recruitment are small independents. The reasons are as follows:
1. They don't have the corporate sponsorship of a franchise. Franchises have websites and the budget to promote through any means that they see fit. If they chose to participate with any unapproved source, there is a bureaucracy to deal with. By the time you reach who really has the power to make the decision the answer will be will we decide when and if we choose.
2. Independents operate in local markets and many would like to expand but don't have the resources or the know how. The TripleClicks marketplace is an excellent alternative for them because its simple, quick, and easy to register and start growing their customer base.
3. Many times the decision maker is local and quite accessible. If you walk in most independents it is likely that the owner is in the store somewhere. If not they are readily accessible. They are not tied up by bureaucracy. They may be busy but not unapproachable or unreachable.
4. Because independents are typically local or unfranchised you may know the owner. They may attend your church, civic group, or have kids that go to school with your children. This makes them even more approachable.
5. Even if a business is not franchised if they have a chain of stores they are well financed. This being said, you can try to met with the owner of a chain of stores but it is more cumbersome because many of them are too busy for 'the little guy'. When stores decide to do business with other businesses it is not to sacrifice their brand or namesake. This is sensitive issue so most likely you will not succeed
but anything is possible, right?
To maximize ECA recruit, the business must feel that have everything to gain and nothing the lose. We know this to be the case so let's continue the pursuit.
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The best businesses to focus on for ECA recruitment are small independents. The reasons are as follows:
1. They don't have the corporate sponsorship of a franchise. Franchises have websites and the budget to promote through any means that they see fit. If they chose to participate with any unapproved source, there is a bureaucracy to deal with. By the time you reach who really has the power to make the decision the answer will be will we decide when and if we choose.
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